Rocco Ad was engaged heavily in outdoor advertising and event promotion in its first few years of trading before it diversified its business portfolio to umbrella also print media, TV media, event promotion and creative design services.

In November 2000, Rocco Ad introduced to the China market the Simplified Chinese Edition of the world famous US golf title - GOLF Magazine. GOLF Magazine (China Ed), or more commonly called "Gao Er Fu" in Mandarin, now covers over 50 golfing cities in China mainland. Its great variety of high quality editorial content, beautiful photos and pictures, robust circulation network and determination for excellence soon propel GOLF Magazine (China Ed) the No. 1 golf print medium in the mainland market.

Two years later, Rocco Ad launched the leisurely and stylish GOLF Magazine (HK Ed) for the Hong Kong and Macau market in September 2002. The professional yet stylish GOLF Magazine (HK Ed) soon becomes the favorite golf publication of the golfers in the two SARs.

Following the successful releases of GOLF Magazine (China Ed) and GOLF Magazine (HK Ed), RAD continues to grow its print advertising business by adding to its stock list QUATTROROUTE (previously named Autotrends), GOLF WEEK for the China mainland market; and China Fortune World Journal (HK Ed) for the Hong Kong and Macau market.

At the moment, Rocco Ad is also the appointed advertising agent of China Auto Pictorial, Auto Motor Sport, CEO CIO China and China Fortune World Journal (China Ed), for the Hong Kong, Macau and overseas markets.

Today, Rocco Ad vendors wide-range of professional services in terms of media sales, integrated marketing, event promotion and creative design.

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